Surelock Homes crowned in hunt for UK’s Best Small Business name

Surelock Homes, the Hastings-based locksmith, has been voted Britain’s Best Small Business Name for 2024. The winner was chosen by the UK public, and has been awarded the coveted title and a £2,500 cash prize.

Simply Business launched the competition to honour the creativity, originality and humour of small business owners across the UK. It comes as research by Simply Business revealed that a witty or funny business name has a significant role in helping small businesses succeed – with half (51%) of consumers saying they’re likely (35%) or very likely (16%) to shop at a small business with a funny or witty business name.

Surelock Homes picked up the majority of votes from over 2,500 members of the public, beating other finalists including Tikka Chance On Me and Prints Charming.

Top 10 list for 2024:

As a highly experienced locksmith, Surelock Homes is committed to providing reliable, superior products and services to customers across East Sussex. The business’ main goal is to provide professional technicians and locksmiths who deliver exceptional work with great satisfaction. As a result, they have built long-term relationships with their loyal customers.

The competition has been relaunched for the third time alongside the company’s “You name it. We insure it” TV campaign, which features some of the punniest names in UK small business including:

  • Pane in the Glass – window and door repairs firm in Norfolk
  • Get Stuffed – takeaway restaurant in Shadwell, London
  • Curl Up and Dye – hairdressing salon in Kingston, South London
  • Rough Around The Hedges – mobile gardener in Elmbridge, Surrey

Matt Triboulliard, pictures above, business owner of Surelock Homes said: “I was delighted to be nominated for Simply Business’ competition to find Britain’s best small business name. I never expected to win and I’m so proud to have won from such an awesome list of business names. Almost on a daily basis a member of the public will make a comment or take a picture of the vehicle and it’s brought in untold amounts of work.”

Bea Montoya, COO at Simply Business said: “We’ve seen many memorable entries to this year’s Britain’s Best Small Business Name competition, and it’s a credit to the creativity and innovation of the nation’s SME owners. Small businesses are the lifeblood of our communities and this competition sums up the wonderful spirit and humour that they bring to their businesses every day. We’re delighted to be able to award Matt from Surelock Homes with the £2,500 cash prize to support their business journey.”