Sophie appointed senior vice president of market strategy

Sophie Ahmed has been appointed Senior Vice President of Market Strategy at Hubilo Technologies Inc. Sophie is an accomplished events professional and brings over two decades of experience in the media and events industry to the role, having led global events for leading brands such as Informa, Reed Exhibitions, Cannes Lions, and Money 20/20.

Sophie, left, said: “When I was first introduced to Hubilo in August 2020, I was impressed by both the technology and the people – and this was before the significant investments and developments to the platform. Hubilo has since grown exponentially and is now one of the leading and best event tech platforms. I’m thoroughly looking forward to being a part of its next chapter. I fell in love with events from my first day in the industry. It is all about bringing people together and creating marketplaces for businesses to meet their goals.”

The appointment comes at a time when the virtual events industry is reshaping and evolving post-pandemic, and Hubilo expands its global team to meet the growing demand for its technology. Hubilo has grown from a 30-member team to a team of over 400 in less than two years – a growth rate exceeding 1000%. The expansion has seen Hubilo transition from only having employees in India to now having a global presence, with teams in Europe and the Americas.

Cathy Song Novelli, CMO, Hubilo, said: “Sophie brings in-depth expertise in the events sector with over 20 years’ experience. The event tech industry has not only emerged but also grown massively in the last two years, and this looks set to continue post-pandemic. Sophie’s passion for the industry is evident, and we are glad to have her on board as she helps us to drive growth and achieve our vision.”