Freddi Rose to drive Yobota Comms 

Freddi Rose

Next-gen core banking platform Yobota has announced the appointment of Freddi Rose as its new Head of Marketing and Communications.

Rose will coordinate and execute Yobota’s marketing strategies. She will play a key role in driving commercial growth, shaping the company’s narrative and voice, and supporting overall brand development.

She joins from Lloyds Banking Group where she co-founded the innovative, in-house storytelling team and drove the editorial direction of inclusive, customer-centric design projects. Prior to this, she led content marketing at technology firm Arm, where she was responsible for communicating complex, technical subjects to audiences of all levels.

This latest appointment marks a new phase of growth for Yobota, as the cloud native core banking platform continues to accelerate its sales and business development efforts. Founded in 2016, the company is building new capabilities and forging partnerships with clients to create some of the most innovative financial products available in the UK.

CEO Ammar Akhtar said: “The wealth of integrated marketing experience she brings will help us to effectively convey the critical business issues that we solve, as well as communicating our success stories and the value we deliver.

“Having worked with one of the world’s leading banks, Freddi’s impressive track record for driving compelling marketing and comms strategies within our industry is a major advantage. She will be a real asset to us as we work with players across the banking and financial services space to bring incredible new products to life.”

Rose said: “I’m delighted to be joining such an exciting company at a time when I can help deliver real value for the business and the customer, building the foundations of a dedicated, multi-faceted marketing function to showcase our offerings to a broader range of clients.”


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