Buddy up: why partnerships are a great way to promote your business

Joining up with a complementary business and combining your marketing efforts is one of the smartest things you can do, says Helen Jones

When you’re looking to promote your business, there are many ways to do it. Social media marketing, video marketing, SEO and more are all classic and reliable ways that work. But that’s not all. Partnership marketing is another way to boost the reputation of your business can get more clients your way.

Partnership marketing is when you join forces with another business to collaborate on a mutually beneficial marketing campaign. Let’s look at the best ways it can help you and why you should consider partnership marketing.

What is it?

Partnership marketing is simply when two or more businesses come together to help one another promote their products and services. Each of the two uses one another’s audiences in order to build more recognition and spread the word.

For partnership marketing to work, the brand you partner with will not be a direct competitor of yours. They may have branches of their business that relate to yours or vice versa, but they will not directly compete with you. An example of good partnership is the collaboration between Betfair and football clubs such as Arsenal and FC Barcelona. Betfair does not only offer bookmaker services but also casino games including jackpot slots and table classics, so there is the advantage of drawing in football fans not only to bet but to sample other types of games on offer.

How can it help?

There are a lot of great benefits to partnership marketing, and they can all have differing impacts on your business. Here are just a few of the most effective ways partnerships can help your brand.

Build lasting relationships

When companies work together instead of against each other, they help build a lasting relationship. Working together on marketing campaigns and finding ways to help each other thrive is a great way to foster a valuable, trustworthy business relationship. This can prove invaluable for both businesses in the long run. You each have a partner you can trust and share experience or advice to help each other grow.

It’s cost effective

When you partner with another business, you end up saving a lot of money that you may have spent on other marketing strategies. You can provide free advertising for each other. You can boost one another on social media. You can spread the word by including each other in newsletters or offer discounts via affiliate links. Partnership marketing can lead to a large customer acquisition by spending less on other forms of marketing. It’s great for both parties as you build a new audience and save on alternative marketing costs.

Establish your brand

When you are trying to get your brand more exposure, you want to establish yourself as a reliable company. Partnership marketing can help with this a lot. When you associate your company with another brand that is already well established, you make your brand much more credible. Brand credibility is essential for getting your brand noticed and bringing consistent customers in.

Grow a client base

Of course, you want your business to be the best it can possibly be. You want to build an audience and client base who enjoy and use your products and services. Partnership marketing is one of the best and most effective ways to do this. If you want the best for your brand, it’s time to consider partnership marketing for your business.

Helen Jones is a technology writer