SurveyMonkey has relaunched as Momentive, an experience management company focused on empowering customers to act with “speed and agility”.
The company’s 8,800 enterprise customers such as Mulberry, Carrefour, Boots, KLM, and PUMA use its purpose-built solutions to shape stakeholder experiences on everything from market insights to product experience.
“We changed the game 20 years ago by creating the survey software category, and we’re proud of how we’ve scaled our offerings, our customer base, and our ambitions,” said CEO Zander Lurie. “If the past year has taught us anything, it’s the critical role that listening plays in organisational decision-making.
“Companies need agile software to better understand their stakeholders and quickly make the calls that shape better experiences for all. Momentive leverages world-class technology in all of our solution categories, and we put people at the centre in the way we design our products, serve our customers, and deliver for our community and shareholders.”
Momentive developed the new brand using the company’s own solutions to gain insights from employees, customers, and the market through ten different studies across seven countries totalling over 22,000 respondents.