Bathroom retailer cleans up with 50th store

A Leeds-based retailer has become the fastest-growing bathroom brand in the UK, opening its 50th store and reaching more than £33million in turnover in seven years.

Easy Bathrooms, which is based in Leeds, is ready to open its 50th store in Dereham, Norfolk, on the first day Lockdown restrictions are lifted. Despite the Covid-19 crisis, the brand also plans to open an additional nine showrooms before the end of the year.

Pre-pandemic, the firm was on target to reach a turnover in excess of £50million for 2020.

Their growth trajectory comes at a time when many other physical and online bathroom brands are struggling. Last year saw Bathstore, Better Bathrooms and Soak fall into administration.

This is the toughest economic situation that the UK has faced in modern times and it impacts every single business

Craig Waddington, who founded the company in 2012, said: “I am humbled and extremely proud of the team we have built; who believe in what we are doing with the brand.

“The current Covid-19 situation is the toughest economic situation that the UK has faced in modern times and it impacts every single business. We have solid foundations which will help us to assist the UK’s economic recovery, and we’ll keep moving forward.”

Easy Bathrooms offers its own-brand ‘affordable luxury’ products, such as bathroom furniture, designer radiators, walk-in showers, freestanding baths and mirrors. It also sells an extensive range of tiles for all rooms of the home, with options including interior design-led ranges such as large-format, wood-effect and marble-effect.