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Three ways to take care of your customer data

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Sponsored post by Scott Logie Whatever the size of your business, keeping your data clean not only makes good business sense but it is also...

5 ways to protect your customer data in a post-GDPR world

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Ensuring you have customer email marketing consents is just the beginning, says Paul Tarantino. There is plenty more you need to do to protect...

How to unlock the power of customer data

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By Martin Craze One of the most important  goals for any company is to relate to its audience and to retain loyal customers. Without storing...

Customer acquisition: why data can be the secret sauce to success 

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By Adam Herbert, co-founder and CEO of Go Live Data It goes without saying that attracting new customers is the main goal of any business....

Boosting sales through data-driven customer insights

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Anne Schatek, Senior PR Manager at 1&1 IONOS, highlights five useful ways businesses can use customer insights to increase both sales and brand awareness....

Infographic: Poor data is putting customer satisfaction at risk

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By Jade Winters A recent study conducted by DMC Software found that 79% of businesses are failing to put the customer experience first, due to...

Four direct-to-customer trends for SMEs to watch in 2025

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By Susannah Schofield OBE, above, Director General of the Direct Selling Association  As the Direct-to-Consumer (D2C) space continues to evolve, start-ups and SMEs are uniquely...

Data governance: The cornerstone of successful M&A activity

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By Andy Baillie, below, VP, UK and Ireland, at Master Data Management (MDM) specialists, Semarchy Mergers and acquisitions (M&A) activity is predicted to surge in...

Personalisation in marketing: How to speak directly to your customer

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In today’s saturated advertising landscape, one of the key challenges for companies is to cut through the noise and reach their target customers effectively....

Why the unknown value of your business sits in your data

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By Chris Skinner, below, Co-founder and Director, Acquirz The term ‘big data’ is not a new one; while its origin is widely contested, there is...
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