A new university clearing-style service which redirects applicants who don’t get their top choice apprenticeship to similar opportunities is being introduced.
An online platform also will bring together information on apprenticeships in one place, with data showing earnings and how apprentices have progressed after completing their training.
The government said the changes will mean employers, particularly small and medium-sized businesses, will get access to a stronger pipeline of young people.
Prime minister Keir Starmer said:
“Apprenticeships give young people real experience, real prospects, and a real route into good careers.
“But for too long young people have been held back from the opportunities they need to get on in life because of outdated assumptions about how to make it into a successful career.
“We’re unlocking opportunities for young people across the country by making it easier and faster to get the skills that matter, so more young people can build a secure life for themselves.”
Work and pensions secretary Pat McFadden said:
“Apprenticeships offer young people the opportunity to earn and learn and are a proven route into good jobs, but too many young people don’t know enough about them.
“We’re changing that. Clearer information, better support, and real opportunities to help more young people get into jobs of the future and for those who miss out and will help employers find the talent they need.
“And we’re giving those who miss out on their top choice apprenticeship a second chance by matching them with another opportunity in their area – this is good for them and good for businesses.”
Timed to coincide with the start of National Apprenticeship Week, the announcements are the latest as part of the government’s efforts to deliver 50,000 new apprenticeships over next three years and tackle youth unemployment.
In the November 2025 Budget, chancellor Rachel Reeves said that the 5% levy that SMEs currently need to pay for apprenticeships will be removed which means training costs for all eligible under 25 apprentices will be fully funded. There will also be new short courses in areas including AI, engineering and digital skills from April 2026.