Which brands saw us through Lockdown?

Netflix, Amazon and Cadbury’s have emerged as just some of the brands Brits insist are getting them through 2020, according to a new study.

Researchers polled the nation to discover the household names which helped deal with the ups, downs and hardships of this year, with movie and TV streaming service Netflix coming top.

Runner-up was the retail giant Amazon which kept deliveries going throughout Lockdown, keeping people in supply of everything from home schooling supplies to electronics for millions of home workers, according to promotional experts 4imprint.co.uk.

Not surprisingly, nearly half of those polled said they spent more money than usual during Lockdown and three quarters said it really cheered them up when they knew a delivery was on its way.

Other brands that featured highly were Facebook in third place, followed by WhatsApp, YouTube and Cadbury’s. TikTok, Marks and Spencer and ASOS were also said to have kept our spirits up, as did LEGO, Disney + and Spotify.

According to The Best Brands Report by leading promotional products retailer 4imprint, 21 per cent said simple pleasures such as gardening got them through the year and a quarter said a daily walk really helped.

Of the 1,500 adults polled, one in four said they bought from a brand during lockdown and have since become a loyal customer and a similar number insisted on buying from British brands in order to feel patriotic.

Who were the top brands? The full list

Forty-two percent said they bought from brands that had good sales and offers on, while a quarter said that speed of delivery was important when choosing to buy from one company over another.

The research shows most of us would have been lost without certain brands this year.  Although technology brands featured highly, brands from more traditional industries are hot on the heels of say Netflix, Xbox, WhatsApp or Apple.

According to the poll, when shopping online 52 per cent said that price was the most important thing for them. A further 40 per cent explained that the brand – in addition to the price they are willing to pay for it – mattered the most, suggesting that brand awareness heavily influences buyer behaviour.

Among some of the most popular purchases people made this year were clothes (25 per cent) and DIY supplies (13 per cent). It seems that competitive pricing coupled with a strong brand presence has never been more important.

And what has impressed UK customers in 2020? Nearly half (47 percent) of respondents said they felt certain brands have boomed this year due to their ability to adapt. A strong online presence (44 per cent) and the reliability (36 per cent) of products or services were other reasons cited for success.

 

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