Fledgling bank recognised in inspirations campaign

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A newly-launched online banking platform has been named as one of the faces of the government’s ‘GREAT Inspirations’ campaign

Generosity Bank was launched during the pandemic to give small businesses access to free advice on to help get them back on their feet.

As businesses reopen and adjust to operating under social distancing guidance, the ‘GREAT Inspirations’ campaign, backed by celebrities such as Katherine Jenkins, Ken Hom and Hugh Bonneville celebrates those who have gone above and beyond for their customers, employees or communities.

Support: Katherine Jenkins (above) and Ken Hom are ambassadors

The Bank allows small businesses to register the help they need and the skills they require, and volunteers to select their skills and the type of small businesses they want to help. The platform then automatically alerts the small business when a volunteer is willing to assist,

Founder Shana Doherty, said: “I came up with the idea some time ago, but when the pandemic began I knew I had to launch the platform urgently to try to bring some relief to small business owners and to provide a way for people to help their local communities. The site is currently completely free to use, so that small businesses can get the help they need during this difficult time.It feels wonderful to be recognised as part of the GREAT Inspirations campaign. I hope that through the campaign Generosity Bank is able to connect even more small businesses with professionals in their community.”

The bank  joins more than 80 others from across the UK to have been selected. The campaign’s director, Dan Ramsay, said they all “have fantastic stories to tell from the food suppliers who made sure vulnerable customers had full fridges, to manufacturers repurposing their production line to support the national effort”.

He added: “Others developed creative solutions to keep communities connected while some delivered socially distanced entertainment. The UK is an incredibly innovative nation and the businesses selected epitomise this.”

“In an incredibly difficult period they have adapted and found new markets, new customers and new ways of operating as well as helping their communities and keeping them safe.”

‘Inspirations’ has been delivered by the GREAT Britain campaign, the Government’s international marketing campaign, showcasing the best of Great Britain and Northern Ireland, encouraging the world to visit, study and do business with the UK.

The GREAT Inspirations can be viewed in full here