LoveGunn aids start-ups with bespoke branding service

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Shoreditch-based branding and design agency LoveGunn has developed a new service concept called Sprint by LoveGunn. The new offering has been especially created to help ambitious entrepreneurs access strategic brand consultancy and design services on a tiered fixed fee structure.

The ultimate aims are to either enable clients to launch their products, ideas or services to market or to help take them to the next level of growth.

Sprint by LoveGunn, which is aimed at passionate and brave business people who want to challenge the status quo and create the brands of tomorrow for the digital generation, is split into three core options: The Entrepreneur Sprint; The Enterprise Sprint and The Enterprise PLUS Sprint.

Each one is comprised of the same steps; briefing, brand strategy, creative, guidelines & artwork and project management but with varying levels of deliverables and strategic insight. Whilst The Enterprise Sprint and The Enterprise PLUS Sprint solutions also include website creation and development.

The Entrepreneur Sprint is the perfect option for entrepreneurs who want to get the foundations of their brand right from the start so they can concentrate on launching their idea; The Enterprise Sprint is for start-ups ready to transform their business ideas into powerful and disruptive brands; whilst The Enterprise PLUS Sprint is dedicated to businesses that are set for rapid growth and investment.

Christian Gunn of LoveGunn
Gunn: We know what they need

Since its inception LoveGunn has helped many start-ups and young brands to establish themselves,  secure game-changing retail listings and to obtain millions in investment. One of the most notable being Jealous Sweets – the vegan sweets brand. 

Through a strategic repositioning, new visual identity and pack design, LoveGunn created a brand which better resonated with an audience of conscious customers and retailers. The new creative direction has helped Jealous Sweets to disrupt the confectionery space and they are now listed across the UK in all the major multiples, including all of ASDA’s 466 stores.

Christian Gunn, MD of LoveGunn (pictured above) said: “As a recent start-up ourselves, and being based at Accelerator – supporting the London Metropolitan University’s specialist business incubator, we understand that ambitious entrepreneurs need to focus on proving concepts and scaling their businesses no matter what stage they’re at.

We also know that what they need from us is a highly focused and problem solving mindset. By breaking down the branding process into a clear step-by-step offering and providing real insight we can help get them to where they want to be in the quickest and most cost effective way possible.”

Tom Love, Creative Director, added: “The number of start-ups is increasing all the time, but for many there is a real lack of cut through and clarity when it comes to strategy and lack of design stand out.

“That barrier is stopping a lot of amazing young businesses from reaching their full potential. We believe that Sprint will help unlock exciting new ideas and their potential to create the brands of tomorrow which will define our culture, drive trends and – most importantly – engage audiences.”