Recession blues #4: What’s to be done?
You can find numerous profit improvement checklists to ‘survive’ the recession. But, I have to ask, “So What?”
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Recession blues #3: now is the time
Take note of the 2nd extreme approach to surviving the recession.
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Cash matters
I ask every audience I talk in front of, “What is the most important thing to measure to tell you how well your business is doing?”.
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Recession blues
“Since this recession I’m losing my baby, Because the times are getting so hard”
BB King, Recession Blues
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My ‘don’t do’ list policy - part 2
Here’s the second half of my ‘Don’t Do’ List policy to follow on from my last post:
#6 DON’T BUILD THE BUSINESS AROUND YOURSELF
In the early days it’s great to see those emails and texts for you – you are important and wanted. However, this excitement soon turns into an addiction. Your definition of success starts to depend on how much you are needed. Wrong! (unless you want to be the bottleneck in your business).
My ‘don’t do’ list policy - part 1
In a desperate attempt to keep control of my life I have now adopted a ‘Don’t Do’ List policy. It should be easier to stick to the ‘Don’t Do’ list but actually it is till pretty tricky. So, in no particular order, today’s “don’t do’s”:
Kick that mobile addiction
I have been talking to lots of people recently about delegating more… letting others take the strain… freeing you up to do the important stuff. Another part of that plan will be to stop your addiction to your Blackberry/email/mobile device.
Now is the time to get you out of the loop that is your belief that people have to talk to you in person (and right now), and if your phone doesn’t ring then you feel unloved…
How will you grow your business?
There are only four ways to grow your business:
- Mess around with the products/services you sell…
- Mess around with the markets/people you sell to… or
- Some combination of the two or
- Keep doing what you are currently doing.
That’s it.
Tear up the business plan
Your business plan (if you have one) is probably:
- Irrelevant
- Using a whole load of assumptions that are probably false.
More importantly, your business model, how you do business, is also based on a whole load of false premises.
