I have been talking to lots of people recently about delegating more… letting others take the strain… freeing you up to do the important stuff. Another part of that plan will be to stop your addiction to your Blackberry/email/mobile device.
Now is the time to get you out of the loop that is your belief that people have to talk to you in person (and right now), and if your phone doesn’t ring then you feel unloved…
Once you always put ‘best-sellers’ on your limited shelves. The internet means, however, that you have unlimited shelf space in your digital shop so now you can increase the choice and selection of products available.
Think about the choice that Amazon or eBay can offer compared with a traditional retailer. Meanwhile, the cost of offering almost limitless selection to your clients can be almost nil.
I have been talking to lots of people recently about delegating more… letting others take the strain, freeing you up to do the important stuff. Another part of that plan will be to stop your addiction to your Blackberry/email/mobile device.
Now is the time to get you out of the loop that is your belief that people have to talk to you in person (and right now), and that if your phone doesn’t ring then you feel unloved.
Robert Craven is a keynote speaker and the author of business best-seller Bright Marketing - Why Should People Bother to Buy From You? (Crimson Publishing).
He has recently been described as "one of the UK's leading marketing specialists" and the "entrepreneurship guru". He runs The Directors' Centre, helping small businesses to grow.
