Why does everyone use totally effusive, exuberant, effervescent language to sell their products?
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Seeking Out the Opportunities: A Case Study in What They Call ‘Leverage’!

 Many businesses do not capitalise on what they already have and own.
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Is it better to work with more businesses (in a relatively shallow way) or is it better to work with fewer businesses but in a more intense way (and therefore with more long-term benefit)?

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Just done a quick review of recent consultancy assignments with larger businesses selling into the SME sector.
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You need to focus on these critical issues. . .
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It seems that my ‘Beating The Credit Crunch’ book and ‘ology’ is like marmite. People love it or hate it.
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I am building up a portfolio of corporate myopia stories.
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I have come across an interesting challenge. Is it better for me to work with more businesses (in a relatively shallow way) or is it better for me to work with fewer but in a more intense way (and therefore more long-term benefit to the select group of clients)?

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“What keeps you awake at night… about your business?”

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Marketing is NOT a battle of the product… but is a battle for the mind of the customer! The evidence…
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