Is it better to work with more businesses (in a relatively shallow way) or is it better to work with fewer businesses but in a more intense way (and therefore with more long-term benefit)?

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Just done a quick review of recent consultancy assignments with larger businesses selling into the SME sector.
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We are in a world where things have gone from ‘cheap’ to ‘free’… to a logical step of us being paid (while a company pays for the adverts) to get us to try their stuff. All a bit upside down to me.

’Try Before You Buy’ is one thing, but giving stuff away is not the raison d’etre of your business.

What’s the new ‘free’?

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“What keeps you awake at night… about your business?”

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“I worry about the reputation that the business support industry has acquired…”
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For many of us the problem with marketing and strategy is that it just doesn’t seem to be working as well as it could.  Typically our clients say things like:
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REMARKABLE means ‘worth making a remark about’.
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We always have a wonderful debate at the Let’s Talk… More Profit event about the pros and cons of putting up (or putting down) prices.
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I recently travelled economy class (airline not relevant) to Joburg with knees up under my chin and elbows digging into my neighbour.
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At last the customer is fighting back. After ‘Road Rage’ there now comes ‘Service Rage’.

I witnessed it with my own eyes at a large chain hotel in Croydon. Customers are getting so cross (with the empty-eyed, vacuous staff who refuse to treat us like the PAYING CUSTOMER) that the customer starts screaming and shouting to try to reach the heart and the soul of the staff member… to get something basic sorted out like taking our money for what we actually bought (WHY do we have to queue so long for them to take our money?).

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