The Pitch - Sales and Marketing Blog

Getting a million out of the business

It is clear that to sell a business it is necessary to have certain aspects in place.

The business must be able to put ticks in all of the boxes below to find a buyer.

  • Underlying, repeatable, sustainable profits
  • Reference and trophy clients
  • Distinctive capabilities – uniqueness
  • Core competences/strategic assets – excellence
  • A senior team to take it to the next stage.

Seventy per cent of small businesses hope to get their millions out of the sale of their business - only 25 per cent actually make any plans to do so - you need an exit strategy… hope is not a method.

Your business is probably not worth what you think it is worth.

β€˜The greatest danger for most of us is not that our aim is too high and we miss it, but that it is too low and we reach it.’
Michelangelo



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