Making successful sales copy
Why does everyone use totally effusive, exuberant, effervescent language to sell their products?
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Leverage in sales and marketing
Seeking Out the Opportunities: A Case Study in What They Call ‘Leverage’!
Many businesses do not capitalise on what they already have and own.
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Intensity of customer interaction
Is it better to work with more businesses (in a relatively shallow way) or is it better to work with fewer businesses but in a more intense way (and therefore with more long-term benefit)?
Losing sight of customers
Just done a quick review of recent consultancy assignments with larger businesses selling into the SME sector.
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Increasing sales 150% in 6 months
You need to focus on these critical issues. . .
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A call to action
It seems that my ‘Beating The Credit Crunch’ book and ‘ology’ is like marmite. People love it or hate it.
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Corporate myopia
I am building up a portfolio of corporate myopia stories.
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Expensive: The new free
We are in a world where things have gone from ‘cheap’ to ‘free’… to a logical step of us being paid (while a company pays for the adverts) to get us to try their stuff. All a bit upside down to me. ’Try Before You Buy’ is one thing, but giving stuff away is not the raison d’etre of your business. What’s the new ‘free’?
Are less clients more?
I have come across an interesting challenge. Is it better for me to work with more businesses (in a relatively shallow way) or is it better for me to work with fewer but in a more intense way (and therefore more long-term benefit to the select group of clients)?
