Visual image creation

Visual image creation
Visual image creation

There are some really handy tools out there to help you create your own images quickly and simply…

For instance, Canva.com is a free image creation tool, Pixbay.com is a search engine that supplies high quality images free of charge. Picmonkey.com is a great image editor, while Clipping Magic crops images on to a clear transparent background and iOS apps Legend and Word Swag create fantastic images with word overlay and video.

Visual Content – Instagram/Pinterest

Visual content social media platforms such as Instagram and Pinterest have been gaining popularity; in fact, as mentioned earlier, Instagram is the fastest-growing social network and Pinterest is a hit with retail organisations. Each one is very different though. Instagram is all about posting your own content, whereas Pinterest works much better when you also curate great images from others around the web. It’s also worth noting that Pinterest has less of a realtime function and is more to do with what people want in the future, meaning that in essence it’s less of a social network. The key with both is to make sure you are consistent with what and how often you post. Let’s look at the benefits of Instagram and Pinterest separately and how you are able to use them in your business.

In tomorrow’s instalment of our digital marketing guide, we take a closer look at Instagram…