The latest research from Google tells us that 82% of smartphone users use their phone to search the Internet when looking for a local business. Being able to find key information instantly via a smartphone is paramount for users. As a result, being mobile friendly is no longer an option, it’s a necessity.
Although many SMEs start with social media, many customers expect to see a website with a proper domain name and professional standard of presentation.
As mobile becomes more popular, here are some things to consider when creating a mobile-friendly website.
1. Use a fully responsive layout that adapts to different screen sizes when creating your website. This will make websites easier to view across different mobile devices with varying screen sizes.
2. Put your phone and other contact details at the top of the page. Greater visibility will help convince customers they are in the right place. Don’t make it hard for potential customers to locate information on your website – this is a sure way to lose both their attention and business.
3. Get to the point and skip the welcome message. The front page of a website only displays a limited amount of content so make sure the content appeals to potential readers. This will increase the likelihood that they will click on further pages.
4. Your customers won’t wait for slow pages to load. As images are the primary reason for slow loading pages, compress images so they are smaller in size. This will help your website run quicker.
5. Have a clear Call to Action (CTA) at the top of the page - if you want people to visit/call/tweet/email make it easy for them to take the next step. The best websites are those that are engaging, interactive and easy to navigate.
Creating a website that meets the above criteria is a lot easier than it used to be and is worth the small investment of time and effort required.
Running a small business is hard work and can be very time consuming, however do not use this as an excuse to delay setting up a website. Following the above tips and making your website mobile-friendly will help attract users to your site. This is more important than ever with the ever-increasing numbers of customers using mobile devices to make purchases.