Mozy – mozy.co.uk
Mozy is an online back-up service that continuously backs up the files on your computer or server. It gives small businesses the space to back up all their computer and server files for a very reasonable price, so owners of SMEs know their files are retrievable, even during a data loss crisis.
Skype – skype.com
Skype turns your computer into a phone: you can call or chat (with or without video) to other Skype users for free. You can also call landlines and mobile phones for a small fee. SMEs can use Skype to keep in touch with everyone they work with and for. Colleagues and clients can meet without leaving their respective cities, saving businesses precious time and money.
Box – box.com
Box.com is like a file folder that all your gadgets and devices can access. You simply drag a file into Box, and you can instantly access it from anywhere. If you’ve ever cursed yourself for leaving that important file on your office computer or ever needed to send a client a file immediately, Box can keep that from happening again.
Toggl – toggl.com
Toggl is a time-tracking app. It allows you to create tasks and projects and assign a certain amount of time to each project. It also logs how long tasks take to complete and how much time you have left to spend in a project, making billing incredibly easy and accurate.
Moo – uk.moo.com
Moo offers a design and printing service for business cards, postcards and minicards. Users can customise existing Moo designs, upload their own designs, or import their own images from their Facebook, Flickr, Picasa or SmugMug account.
MailChimp – mailchimp.com
MailChimp is an email publishing platform which allows businesses of all sizes to design and send their email campaigns. Measuring the success of your email campaigns is really easy as the software integrates with Google Analytics for tracking purposes.
Quickbooks – quickbooks.intuit.co.uk
Quickbooks has an online accounting service. It can help with all your accounting needs, including monitoring cash flow, creating VAT returns, setting budgets and creating business reports. It is as useful to SMEs as the desktop program that came first, but it is accessible from anywhere in the world.
Evernote – evernote.com
Evernote makes organising notes simple. It takes all the sticky notes, scribbled-on notepads and random pictures that you would have cluttering up your desk and organises them online. It can even recognise writing in images, so if you take a picture of a white board full of notes, you can find that image by searching for one of the phrases in it.
Google Apps for Business – google.com
Google Apps pretty much eliminate the need for many computer programs. You can create and save text documents, spreadsheets, slide shows and more on Google Docs, and several people can work on one file simultaneously. Google Calendar makes creating and sharing calendars easy, and event reminders can be emailed to invitees. Gmail for Business gives companies personalised email accounts that are easy to set up and amend and that have the flexibility and storage space of Gmail.
Outright – outright.com
Outright, which is owned by GoDaddy, is a cloud finance app that helps small businesses with their business accounting. It allows you to track income/expenses, tax obligations, and profits/losses in real time. Ideal for small companies or just entrepreneurs looking to get a hold on their finances, Outright is the perfect finance app to provide access to your data whilst on the move.
BOX-OUT: Getting Social...
There are other notable social cloud applications that you’re doubtlessly familiar with which SMEs are also embracing:
Facebook – facebook.com
Facebook is the social network – and the biggest website on the planet. It is also the social media marketing hotspot. SMEs can use their company Facebook pages to reach out to current and potential customers, increasing brand loyalty and customer engagement, or they can place highly targeted ads, for much less than traditional marketing and advertising campaigns.
Twitter – twitter.com
Twitter is the social network where users send updates of 140 characters. It has made its name by being the website for first-hand accounts of breaking news. Small businesses use Twitter to talk directly to their target audience, carry out market research, engage in speedy customer service and much more.