• How do you use social media? Does it help you engage with your client base?
We have over 10,000 followers on Instagram and we greatly enjoy sharing all aspects of our brand, as well as my own lifestyle on the road as an entrepreneur. This is a crucial part of brand building for us, though it does not directly drive sales.
In order to actively drive sales, we’re opening up a bricks and mortar flagship store on the King’s Road in London in early 2016, and then embarking on a promotional tour of the US.
Lastly, I’d just like to ask anyone interested to please support our campaign for The 30-Year Sweatshirt with the charity Deki.