The Pitch: Starter for 50

Starter for 50
Starter for 50

In the afternoon session at Creative England’s innovation event in London, a live pitch session was held for aspiring entrepreneurs and small businesses in growth mode seeking investment. The session was moderated by UK Business Angels Association CEO Jenny Tooth OBE and saw three businesses give their elevator pitch as to why they should be awarded the £50,000 investment up for grabs.

Tooth encouraged the audience to consider: have they got competitors; have they got a solid business model; are they disruptive and innovative?

Strange Thoughts

First up was MD and founder of Strange Thoughts, Seth Jackson. Strange Thoughts’ emerging technology product ‘Landmark’ allows digital content to be placed in physical places anywhere in the world, in real-time. The example Seth used was when the new Alt-J album was released and their app would direct fans to certain areas to download it – for example, as you made your way to Hyde Park the album would begin to stream. It proved very popular and the technical team had to work overtime to ensure the servers did not crash due to high demand. Strange Thoughts received an influx of stories on social media from users and realised it could create scarcity with digital content and brands can use their tech to create a narrative.


Nourish founder Nuno Almeida took to the stage for the second slot to discuss a completely different sector – care for the elderly. Coordinating care for the elderly is enormously difficult as they are a diverse group with their own needs – and this is not helped by the outdated software used in the medical sector. According to Nuno, 90% of care homes use paper for care management. Nourish has developed a ‘full-experience’ platform to allow carers to digitise their admin, which it believes enables carers to deliver services with less errors, better quality assurance, more efficiently and with better coordination between carers and families. The team would use the money to develop an AI alerts system to detect potential problems.


Last up was Evidential director Sean Murphy, pitching his expert witnesses firm. The business’ services include scene reconstruction for jurors so they do not need to physically attend scenes, or data visualisation and injury mapping. They have worked on some high profile cases, at home and abroad. Some barristers are averse to technology, but modern jurors are picked at random, are part of the “iPad nation” and expect multimedia content. The company is now working on digital lecterns to display evidence. It hopes to create a more efficient criminal justice system, which would allow for significant savings. Then it was time to vote.

Following a coffee break and a chance for the audience to place their votes, the winner was announced. Evidential was awarded the £50,000 in funding to expand.