That’s mine – social media and traditional advertising

That's mine - social media and advertising
That's mine - social media and advertising

That’s mine is a manufacturer of functional and stylish personalised embroidered gifts for babies, children and children with special needs. The company was founded by husband and wife team, Elaine and Paul Cribb – SME caught up with Elaine to hear their story…

• How do you use social media? Does it help you engage with your client base?

We have set up on Facebook, Twitter, Instagram, Google+ and Pinterest. Most of our efforts so far have been directed at Facebook, Twitter and Google+. The biggest focus has been on Facebook, where we are constantly building a following and engaging with existing and new customers.

We work daily on our Facebook and often engage and collaborate with our suppliers, which can really help boost our followers, as some of these companies are well established and have huge followings.

Our Twitter account is linked and we also like to keep our Google+ page updated. The next big thing will be to create an interesting Pinterest page full of our wonderful images and to start an Instagram campaign.

We are aware that alongside the social media campaigns we must also develop our local customer base by being active in the community, attending events, local promotions and getting involved in local businesses who can help promote the That’s mine brand and product offer. We are proud to say we are a Lancashire-based company and our branded goods are all manufactured locally. Even our superstar models are all Lancashire lads and lasses.

Also, we are always trying to obtain media promotion via newspapers, magazines and on line magazines.