minicabit: the digital world

The driving force
The driving force

Reflecting his technology background, Hasan wants minicabit to become stronger on mobile app and is actively seeking ways to move it onto more platforms – minicabit is launching an Apple Watch app this autumn, making it the only national cab app to offer this service. He also wants to grow the number of operators to 1,000 to “offer customers greater choice and bring in investors of all shapes and sizes.” Smaller cab firms in particular, he notes, are eager to work with him, as they can offer a good service but may lack the expertise needed to promote themselves to a wider audience.

For those seeking to emulate his success, Hasan proffers this advice: “Starting your own business requires many ingredients, some of which you may not know you had in you. When dealing with your key stakeholders, you need the resilience to face a ‘no’ but also the dogged persistence to get a ‘yes’.”

“Always focus on hiring ‘keepers’ on your team, those that you sense are in it for the long term and can grow with your business. Spend investors' money as if it was your own. And above all, no matter how cool you think your product or service is, the customer should always come first.”

Utimately, Hasan wants minicabit to position itself as a national, UK-wide transport service alongside the likes of the Trainline.com and National Express. The rise in on-demand players such as Uber will mean that other operators will need to compete even more and will result in a democratisation of the cab sector, in much the way that happened with Easyjet and Ryanair in the airlines industry, believes Hasan. Overall, the market for minicab travel will expand and is likely to become more common in future – “people will take cabs more often to that out-of-town meeting,” he opines, “because they realise it’s a more comfortable and cost-effective option.”