Jardnine of London is a luxury handbags brand. SME caught up with founder Mary Jardine to hear about the ups and downs...
What have been your biggest challenges? How did you overcome them?
My biggest challenge was finding the right people to make my bags, this has been a journey in itself.Thankfully I now have found a heritage business who have the highly skilled craftsmanship that is expected of a luxury leather brand.The way I overcame this- was once I knew someone was not right for my brand – instead of ploughing on hoping it might come right - was to draw a line in the sand and move on. The other challenge has been finding the right management team. It has been an experience to say the least, trusting people you have only just met is hard. You are completely relying on someone else who can make or break your business and dream. People make businesses.
What have been your greatest successes?
So far making bags for 5 A-list actresses – this is more than I could have hoped for so soon in my journey.
What are your top tips for SMEs?
Do your research and more research first, create your own story and brand, make sure your product(s) is really good and works, and above all make sure you have a market place where you will receive the all important sales. Never be frightened to ask people who know more than you do - it is the only way to learn. Be like a sponge and soak up as much information as possible. Read inspiring books about your industry, read what is going on in your industry, read, read and read some more!