Little Green Radicals is an eco-friendly baby and children’s brand that has grown from small beginnings to its present-day global presence. SME caught up with founder Nick Pecorelli and head designer Josie Bragg to find out more about the company…
• Tell me about your company – where did the idea come from? How did you get started?
I wanted to do something Fairtrade and I read about the harm pesticides caused in Rachel Carsons seminal book, Silent Spring. I decided it had to be cotton because in the conventional market the use of pesticides is prolific and poorly regulated.
• Could you tell me a bit about your product range?
We have a range of range of children's fashion, including baby grows, pyjamas, t-shirts, dresses, dungarees, fisherman's jackets and lots more besides, up to age eight. We also have a range of organic and natural skincare for babies, though plenty of adults use it too. Our Korean distributor was in a couple of weeks ago and he confessed it was great for his complexion. I don't disagree.
• Who are your biggest competitors? What makes your company special compared to its competitors?
Well, in the organic world we have fellow travellers rather than competitors because, while we do compete against each other, we are also expanding the market for organic and Fairtrade products.While we might be a lot smaller than Boden or Petit Bateau, I would say they are our competitors.
• What countries do you operate in?
We sell in 40 countries around the world. In some cases it is just one shop, but we are getting some great traction in countries like China and Spain. We do very solidly in Germany. We are always delighted when we get a sale from somewhere we haven't done business with before.