There are many things a business can do to keep costs down without compromising the quality of the goods or services it offers. The spectacular growth of low cost no frills airlines has been a boon for Europe’s small and medium-sized companies.
The fact that businessmen outnumber backpackers on early morning and late night flights explains the staying power of carriers like easyJet and Ryanair.
Anthony Drury, head of business at easyJet, said: “Passengers travelling for business now account for more than a fifth of easyJet’s passengers with more than 12 million choosing the airline every year – and that number continues to grow.
“Over the last few years easyJet has been successfully growing its share of the managed corporate travel sector. Alongside famous low fares, a raft of innovations including TMC partnerships, new product enhancements like allocated seating, inclusive fares and fast track security, have all contributed to enabling easyJet to compete more effectively with legacy carriers and gain a larger slice of the business travel market.”
Mr Drury pointed out that easyJet was one of the first in the low cost sector to make its inventory available to business travel bookers through GDS and SBT systems and the partnerships easyJet has built across the managed travel industry have meant the airline has been able to successfully grow its presence across the sector.
“With flights to more of the major airports on the top 100 European routes, high frequency flights, business fares, fast track security, speedy boarding, mobile boarding passes with the easyJet app and allocated seating as standard, easyJet is helping make business travel easy and affordable for everyone,” Mr Drury said.
At the beginning of 2015, Ryanair announced the extension of its Business Plus fast-track security service to London Gatwick, Rome Ciampino and Eindhoven with more airports to come.
In our next instalment of our Business Travel series, we hear from Ryanair’s chief marketing officer, Kenny Jacobs…