Jardine of London - the other players

The other players
The other players

Jardine of London is a luxury handbags brand. SME caught up with founder Mary Jardine to hear about how she finds the right employees...

Who are your biggest competitors?

Our biggest competitors are the likes of Burberry, Michael Kors, Anya Hindmarch, Mulberry etc.

We are a luxury handbag brand disrupting the market with timeless designs that, unlike those of our competitors, do not feature excessively ostentatious branding. Our handbags are for women who want a luxury handbag but would prefer something subtle and elegant rather than one of the overly flashy designs that have saturated the market. We are proud to support British manufacturing and all our handbags are made here in England.

Tell me about your clients – who purchases your products?

My bags are bought by very discerning women.They want something which is going to last and is timeless and classic.They want quality and they want something that looks lovely but is also practical.They don’t want the overly flashy branding of some of our competitors.These women know what they are looking for and are not prepared to waste their money on something frivolous.