Greyhours – the ups and downs

Greyhours - the ups and downs
Greyhours - the ups and downs

Greyhours is a European luxury watch brand that aims to create beautiful Bauhaus design pieces for everyday wear. SME caught up with Greyhours to hear about the business’ ups and downs….

What have been your biggest challenges? How did you overcome them?
The biggest challenge is to build a brand online without having any retail store or being able to communicate directly face to face with your customers. We overcome that by showing people that we always market the truth and we’re as much in the business of being completely honest with our customers than we are of building watches. I also personally take care of all the customer service questions by email, it gives a more personal touch to the company and gives customers access to the CEO and therefor, to the company’s culture.

What have been your greatest successes?
I think the thing I was the most proud of was this article that a customer sent to me a few months after buying a watch from us, the article talks by itself of how much attention we pay to our customers. And I had absolutely no idea that this specific person had a blog.

What are your top tips for SMEs?
Find your selling channels. If one channel fails, it doesn’t mean that the others will as well. Each product has its market, the trick is to find it.