Feefo, a contraction of ‘Feedback Forum’, is a ratings and reviews provider that verifies the legitimacy of the reviewer. Merchants can use Feefo to generate ratings and reviews on their behalf, and consumers can be sure that they are all from a real customer. SME caught up with founder Andrew Mabbutt to find out about the day-to-day running of the company…
How many employees do you have?
Our first two years of trading were all about proving our invitation-only feedback concept and we were very successful in bringing on board some major UK retail brands who bought into the Feefo concept. Nick Wheeler, founder of Charles Tyrwhitt Shirts, was so impressed with the results and evangelical about the impact on his business, he became an investor in the business. Other early-stage brands that joined Feefo included TM Lewin, The White Company and Crew Clothing. At the end of year two, we had eight employees, no office, we all worked from home and booked a hotel for our board meetings. By the end of year three, we were up to 24 employees and we are now close to a team of 100 people in the business.
Tell me about your role – what does a typical day look like for you?
As founder and CEO of a rapidly growing and amazingly exciting business, no day is the same. With the growth rate that we are experiencing, my main focus is to plan ahead and make sure that we are well prepared for the growth and the success. I am finding myself increasingly travelling internationally now to expand the business to new markets and territories, but love the day-to-day involvement of seeing a business start from nothing and building to something very special and contributing to making online and offline shopping a safer experience for all consumers, including me.