Digital marketing made easy: Instagram

Digital marketing guide
Digital marketing guide

Instagram is owned by Facebook and is essentially a smartphone app and visual social network...

Around 70 million images are added every day and, perhaps surprisingly, 70 per cent of users are based outside the US. Although Instagram images can be seen on a desktop or laptop, they can only be shared from a smart device such as an iPhone or tablet with a camera. Users are able to upload images directly from a device and share.

Instagram is a great shop window for many businesses and if you offer products you are able to showcase them in a desirable light. People come to Instagram to be inspired and to share their passions, so if you upload images that are interesting, inspiring or captivating you will start to build a following of people who are passionate and targeted. You are able to market your products and services in creative ways through Instagram. Include relevant hashtags and see more engagement – upwards of 11 tags seems to be the best number for maximum engagement.

In tomorrow’s instalment of our digital marketing guide, we take a closer look at Pinterest…