James Nicholson of Tempo Web Design/ SEO Desk gave his tips on how to improve your SEO at the Business Show in London’s Excel. The talk was very popular with the crowd…
Here’s a collection of tips and facts from the talk:
Not surprised to hear everyone in the room has performed a Google search for something in the past week! #businessshow2016— SME_Reporter (@LetitiaBooty) May 11, 2016
95% of the time people don't look past the first page of results on Google #businessshow2016— SME_Reporter (@LetitiaBooty) May 11, 2016
This hopefully demonstrates just how important it is to get your brand in the first few results - nobody is going to go sifting through unless they are doing some kind of research project.
#businessshow2016 there are now fewer ads on Google because most people only click on organic results. You have to pay more for Adwords— SME_Reporter (@LetitiaBooty) May 11, 2016
Adwords are a paid-for service. It can be a great tool if used correctly, but there are so many simple and free things you can try first that it's not worth rushing in and spending your entire marketing budget on it without first doing your homework.
A responsive website is one that responds to the device it is being viewed on and shrinks itself accordingly. This site is responsive, try shrinking the screen and you'll see the content rearranges itself to make sure it is pleasing to the eye at all sizes. These days, so many searches are done on smartphones that you really cannot afford to make things difficult for your customers!
Google gets more searches in a minute than Yelp does in a day, says James Nicholson at the #businessshow2016— SME_Reporter (@LetitiaBooty) May 11, 2016
Content is King! Write useful, engaging content, have something to offer your users, and they will return.
You can get keyword density trackers to find out whether you have the right amount 5% or less, that's surprising! Don't over do it!— SME_Reporter (@LetitiaBooty) May 11, 2016
You might think that say, a pizza shop, would move further up the Google listings by crowbarring the word 'pizza' into every sentence - not so. Google is on to these sorts of tricks, and you will be penalised for it.
Meta description - it's basically a sub heading, put your unique selling points! #businessshow2016— SME_Reporter (@LetitiaBooty) May 11, 2016
If someone clicks you you're more likely to come top next time they do that search - that's why your site might appear quickly!— SME_Reporter (@LetitiaBooty) May 11, 2016
You might think your site is doing really well because you always appear really high up on the Google search results - unfortunately, it could just be because this is the best result for you, specifically.
So, in conclusion: fill out meta tags and descriptions, use keywords but don't over do it, link back to your articles on blogs and Twitter, make the most of social media and focus on producing good content.