Business Funding Show – Interview with Alma CG UK

Interview with Alma CG UK
Interview with Alma CG UK

The following industry specialists are all speaking at the Business Funding Show; for further information visit Up today we have Alma CG UK senior business development manager Adam Kene.

What challenges do you feel SMEs face in obtaining angel investment?

Competition for funding will always be tough. When thinking about angel investment, having spoken to some of my clients who are seeking funding, it seems that it can sometimes be a challenge to get past the gatekeeper and to cut through the noise and stand out from the crowd. Finding angels that specialise in your chosen field is important and I know some businesses have found that tricky at times.

Do you have any tips for SMEs to improve their chances of securing funding?

Ensure you present your pitch in a way that angels and other investors will understand. Whilst you will be engrossed in the intricacies of your business, you need to make sure that you can communicate your purpose and value-add in a clear and meaningful way. It's also worth looking into the various forms of government schemes available to incentive investors, such as and EIS and SEIS.

What do you think the SME funding model of the future is?

Crowdfunding has had a huge impact on SME funding over the last few years, and I can't see its popularity declining anytime soon. Every investor you gain through crowdfunding will talk about your business and help you to gain traction and exposure, particularly through channels such as social media.