It’s 2016 and change is all around us. The way we socialise has changed fundamentally, the way we digest content be that movies, books and other media has also changed forever. There’s no going back, and if we’re honest, it’s probably for the best. The innovations and creative approach to solve a ton of ‘modern day’ problems abound. If there isn’t an app ‘for that’ then there’ll be a YouTube video in its place.
But one thing that hasn’t changed as rapidly with the rest of the world is the way we approach business and entrepreneurship.
Entrepreneurship has been put under the microscope in the last 10 years. This is mainly due to the increased accessibility to the pathways that historically were reserved to those with either a silver spoon or social networks that gave them a leg up.
Given the rise of the ‘unexpected’ entrepreneur, joe public is now increasingly confident that he / she has a shot at entrepreneurial success. But why? Well the idea of a ‘successful’ entrepreneur is someone who is in control of their lives, their time and the type of industry they’ll spend their working lives in.
The trappings of entrepreneurship look very attractive, but ask any entrepreneur and they’ll tell you, those trappings are balanced with the hard work, stress and pressure that quickly move in to the house of entrepreneurial life.
Enter the Ultrapreneur…Let’s find out who they are and what makes them different to ‘ye olde’ entrepreneur.
- Does what they love – Now this is an increasingly accepted concept in the startup world, however, there are still those who are starting a business because it ‘makes lots of money’ as opposed to doing it because it’s their passion. The Ultrapreneur realises that money is a by-product of doing a really good job and…“The only way to do great work is to do what you love” – Steve Jobs.
- Takes good care of themselves– I cam across an event at Google Campus in Shoreditch on my timeline this morning which wants to capture the conversation around mental health and startup founders. There is no doubt that business and stress are delivered like a 2 for 1 offer. The focus of the Ultrapreneur isn’t to eliminate stress but to manage stress effectively. This management ultimately eliminates the harmful effects of stress that is the goal of well-being.
- Builds a team straightaway – The ego prevents most entrepreneurs asking for help. Because entrepreneurs are so driven it means there’s a lot they can do themselves and a typically multi talented. However I always say that just because you can everything doesn’t mean you should do everything. The Ultrapreneur will relinquish the ego and if respectful of their mission, realise that one person cannot successfully or effectively do it.
- Is socially aware – The connectedness of our modern day has highlighted the impact that business can have on society. This is something the Ultrapreneur is fully aware of and contributes towards. The Ultrapreneur is driven by change not revenue and as such recognises social imbalances across the board. They use their impact, influence and affluence to support social ventures and often time have a direct hand in this.
If this sounds like you then maybe you are already an Ultrapreneur, many are. The label isn’t important but the idea is. The word ‘Ultra’ comes from the Latin meaning ‘beyond’.
Entrepreneurs should go ‘beyond’ the idea of just making money and instead create value in all areas of their ventures. This actually gets us to the same place of wealth, health and prosperity dreamed about. The important thing is that with the high failure rate in entrepreneurship do you want to be on the winning or losing side of the statistic?
Julian Hall is the founder of Ultra Education and the best selling author of From Entrepreneur to Ultrapreneur