Latest e commerce stats make interesting reading for UK online stores |
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Sales and Marketing
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Written by Gary Howes
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Wednesday, 30 July 2008 |
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UK online merchants are increasingly attracting more international consumers. The UK e-commerce industry receives more than half of their business from consumers outside of the UK - only 45% of customers in UK shops are from the UK. Nearly one third of international customers stem from countries outside Europe, like the USA or Asia.
The findings make up The Pago Report 2008 which has just been published by Pago eTransaction Services, an international Acquirer and Payment Service Provider.
An Overview of e-commerce Trends:
No real Christmas season in UK online business.
e-commerce slowdown by British consumers at weekends.
UK consumers buy online during office hours.
Credit card dominates European e-commerce.
New payment methods are becoming increasingly important for European e-commerce.
This, the seventh edition of this respected report, entitled "Trends in E-commerce Purchasing and Payment Behaviour based on real Transactions", analyses developments in European online consumer and payment behaviour, non-payment risks and trends in important e-commerce industry sectors. Essays by prominent experts from the major credit card organisations, the Deutsche Bank, giropay and the University of Karlsruhe round off the Pago Report 2008.
The Pago Report 2008 is based on a selection of about 30 million purchase transactions processed through the Pago platform between October 2006 and September 2007. The report is based on real life purchase transaction and not on analysis of polls and surveys.
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