Women in Franchising event sees record numbers

Women in franchising
Women in franchising

The British Franchise Association (BFA) has declared its Women in Franchising event an overriding success, with record numbers attending and superb post-event feedback. The event, which took place on 17 November at Stratford Manor in Warwickshire, was organised to urge more women to consider the benefits of franchising.

The BFA/NatWest Franchise Survey 2013 revealed that women were the sole or main operators of 30% of franchise outlets in the UK. At this time, that is nearly double the proportion of all SMEs in the UK (15.5% according to government figures).

“Our Women in Franchising event couldn’t really have gone any better, we had a record attendance, 40 per cent up on last year, and an awareness-raising campaign reached an audience of more than two million people. All the feedback we have received has been very positive,” commented head of operations at the BFA Pip Wilkins.