The British Franchise Association (BFA) has declared its Women in Franchising event an overriding success, with record numbers attending and superb post-event feedback. The event, which took place on 17 November at Stratford Manor in Warwickshire, was organised to urge more women to consider the benefits of franchising.
The BFA/NatWest Franchise Survey 2013 revealed that women were the sole or main operators of 30% of franchise outlets in the UK. At this time, that is nearly double the proportion of all SMEs in the UK (15.5% according to government figures).
“Our Women in Franchising event couldn’t really have gone any better, we had a record attendance, 40 per cent up on last year, and an awareness-raising campaign reached an audience of more than two million people. All the feedback we have received has been very positive,” commented head of operations at the BFA Pip Wilkins.