Learning from Ryanair

What has Ryanair taught you?
What has Ryanair taught you?

Here we learn how your company can learn from Ryanair's success...

  • Increase customer feedback – more surveys, listening sessions.
  • Identify what customers like and what they don’t. What can you fix?
  • Devise a strategy and appoint a leader to be the operational focus point. It could be your customer services director or marketing manager.
  • Engage employees in the change – explain to them what you are doing and why it is important. Introduce new training programmes.
  • Think beyond and anticipate what customers might want in the future. Surprise them.
  • Increase marketing spend to get the message across.

Tune in tomorrow for a blog on being 'customer-centric'...