Twitter has become a global phenomenon. According to its website there are 500million Tweets sent a day with 288million monthly active users.
Think of a famous name and the likelihood is that they have a presence on Twitter – from Prime Minister David Cameron to Kermit the Frog.
What you won’t find however is an abundance of Tweets from the UK’s leading chief executives.
According to communications agency Battenhall despite 90 firms in the FTSE 100 having a Twitter account only 37 of those are verified. It said 6 of those 90 firms have never tweeted with 20 having fewer than 1,000 followers.
Social media analytics firm Talkwalker has gone further finding that only 8 FTSE 100 chief executives are active Twitter users with business software provider Sage’s Stephen Kelly, engineering group Amec Foster Wheeler’s Samir Brikho and retailer Dixons Carphone’s Sebastian James leading the way.
In tomorrow’s instalment of the ‘It’s good to tweet’ series, we hear from Drew Benvie, MD of communications agency Battenhall, about the pitfalls of not having a Twitter account…