Going digital – Boardroom action plan

Getting digital-ready
Getting digital-ready
  • Assess the potential of digital technologies and social media for use in your business. Will it add value and revenues?
  • What are your customers’ habits? Are you meeting their needs? Are your rivals meeting their needs?
  • Devise a digital business plan – aims, goals, ecommerce or digital retail strategies. Create a digital leader in overall control of the plan.
  • Carry out staff and management training either in-house or using a consultant
  • Start small – constantly review and assess your digital impact. What more can you do to add value? Perhaps customer analytics?
  • Key management – chief executive, head of digital, marketing director.