Corporate hospitality had a damp squib of a recession. According to research group Key Note the total value of the UK corporate hospitality market – organising events, dinners, or boxes at high-profile sporting events – fell by 2.5% to £1.2billion between 2007 and 2011.
It said the decline was partly caused by fear of negative media coverage if firms were seen entertaining clients at big public events during a time of austerity.
The curve of spending began to rise again around the time of the London Olympics and Paralympics in 2012 as wallets were loosened and spirits rose.
But has that buoyancy been maintained over the last couple of years?
Tomorrow we will hear from Neil MacLaurin, MD of corporate hospitality group Keith Prowse…