Supermarket giant Asda will not take part in the shopping discount day known as Black Friday, as reported by the BBC.
Asda's owner Walmart is a big player in the Black Friday sales in the US and it helped to introduce the event to the UK in 2013.
"The decision to step away from Black Friday is not about the event itself. Since its arrivel in the UK, Asda has developed an organised, well-executed plan. “But this year customers have told us loud and clear that they don't want to be held hostage to a day or two of sales”, said Asda's chief executive, Andy Clarke.
Asda cited customer fatigue and said its customers want better savings across everyday Christmas items. But the move is not without commercial risk.