• Research how customers are shopping or buying in your sector. Are they using traditional channels such as physical stores or shopping online?
• Are you meeting their e-commerce needs? Do you have transactional capabilities via a website or mobile app?
• Is your current website up-to-speed? How many transactions can it handle - how do you organise stock and what are your delivery turnaround times?
• Identify the digital skills you need and best methods of recruitment such as graduate fairs/apprentices.
• Is there international demand for your product? Assess the cost and processes involved in developing international online sales.