Presenting done properly |
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| Management | |
| Written by Tina Coulsting Carter of Mentor Communications Consultancy | |
| Tuesday, 12 May 2009 | |
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Top Tips tailored for SME owners and managers on how to stand up and deliver a powerful message. Standing up and presenting to a prospective new client, existing customer or to colleagues can not only be a daunting prospect but could also be the make or break of a relationship. So to ensure you don’t leave your audience questioning the point of your presentation, or even worse, committing death by PowerPoint, here are ten simple steps you need to follow to create the right impression, get the response you desire and have the Presentation X Factor!1. Profile your Audience – focus on their interests and concerns. This presentation is not about YOU, it’s about what your audience wants to get out of this session. This is the single, most important factor in presenting and the one that so many people get so wrong! Spend five minutes thinking about who they are and ask yourself what their needs and concerns are in the context of the subject matter you wish to present. 2. Establish Your Main Message - this may sounds obvious but 95% of presentations have no clear objective and the message isn’t apparent till close to the end. Audiences need to know what your talk is about right from the start. 3. Grab Attention - give your audience a good reason to listening to you and show them how they will benefit from what you have to say. Make big, bold, interesting statements at the start. You don’t have to back them up at this stage – that comes later. 4. Keep Topic Areas to Three or Less - for example if you are pitching to clients those topic areas might be, budget, quality, deliverability. Using these topic areas you can bring in all the things you want the audience to hear in order to persuade and motivate them about your ideas or message. 5. Illustrate Points -with examples, stories and/or case studies that are going to make the points you are trying to get across memorable. 6. Sum Up Decisively - the conclusion is no time to let the thing peter out or worse still rush, in a desperate attempt to get the presentation over and done with. Reiterate your main message, sum up and end decisively on a positive note. 7. Use Positive Language Throughout - the language you use needs to be positive and encouraging. Use a conversational tone in your approach and try not to use unfamiliar terms, jargon words or phrases that baffle or alienate members of your audience. If you must then always define them. 8. Deliver With Impact and Enthusiasm - create energy by using your hands, as you would do in everyday conversation. Emit warmth and confidence by smiling and standing still and straight. 9. How to use PowerPoint - only use it if it is going to enhance your presentation, don’t make it the focus of your audience’s attention. Keep text to less that 15 words per screen, or better still just use pictures because these don’t stop the audience listening to you. 10. Practice, practice, practice - this cannot be stressed enough, make sure you dedicate plenty of time to rehearse your presentation. It may sound like an obvious thing to say but so many presenters fail to deliver through not putting the time into make the subject matter come alive and instil confidence in their audience. Tina Coulsting Carter is a co-founder of Mentor Communications Consultancy and author of a recently published book ‘Get the Presentation X-Factor’.
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